It’s April, & Milan Design Week / Salone del Mobile is upon us. Think the ‘Olympic Games of Design’ & you’re halfway there!! Over the years the event has become so big, installations are housed in every available space across the city, making it impossible to cover it all.
First launching in 1961 as a trade export initiative to market Italian Design products internationally, the event has exploded into the biggest lifestyle event on the planet. Now in its 51st year, Salone attracts almost 1 million visitors during just five days – placing a tremendous impact on a city of just 1.3 million residents – about 3 or 4 times the affect on the city when compared to fashion week. In the next 24 hours editors, bloggers, retailers, designers, architects, photographers, videographers, & other interested creatives will descend on what is the worlds largest lifestyle event. Most major brands, ranging Sony through Lexus, take the opportunity to capture the attention of masses of attendees.
This year Salone coincides not only with a major International Art Fair (this weekend), but today the city centre is entirely closed for the Milan Marathon – along with constant drizzling rain, the combined events will all but cripple access in the centre of the city.
Normally on every alternate Sunday the centre is closed to cars, an endeavour attempting to stem burgeoning pollution issues, but due to the marathon – human access is denied to many parts of the centre – so unless one is in possession of an official exhibitor’s pass – many parts of the centre are a ‘no-go’ zone. In reality – an organisational disaster.
So with the centre all but closed, along with most of the shops – it’s time to explore the markets, & the annual flower festival.
With an umbrella!
FOR MORE INFO ON OFFICIAL FAIR – head to // cosmit.it